Wideorbit maintains rising trajectory san francisco. Prior to founding wideorbit, eric worked at montgomery securities in san francisco and new york, managing portfolios for wealthy technologists as well as kidder peabody in palo alto, primarily. Eric mathewson, founder and ceo of wideorbit san francisco. Tv, wideorbit ceo eric mathewson explains that the companys software is the system of record for national cable networks and tv and radio broadcasters. Cumulus partners with wide orbit for stronger ad mgmt. At that time, encoda systems purchased by harris corp. Broadcasters face a fastmoving, multiplatform media landscape that requires business flexibility. Implementation expected to commence before the end of the year and continue through the first quarter of 2019. Mathewson, founder and chief executive officer, wideorbit.
Mathewson in 1999 and is headquartered in san fran cisco. View eric mathewson s profile on linkedin, the worlds largest professional community. In this letter, the founder and ceo of wide orbit, eric mathewson. Feb 28, 2008 the companys founder, ceo eric mathewson, has a finance background. View eric mathewsons profile on linkedin, the worlds largest professional community. Jul 11, 2018 tribune ad sales open 247 with wideorbit automation. Wideorbit and cumulus media have entered into a licensing agreement to install wo traffic software and other wideorbit software at all 447 cumulus media radio stations in the u. Editing multiple log entries using wide orbit playlist editor duration.
Wideorbit supports eport and vci did not, mathewson says. When eric mathewson decided to launch a software business to help television, radio and cable companies sell and manage advertising, media executives told him to forget about it. Mar 04, 2020 that is the view of one software vendor aiming to bring simplicity to a local tv supply chain he says is too complex. And so, when setting up his company, he had a few ideas on how to improve the process of pricing media, which is often done overnight, though some only do it. See the complete profile on linkedin and discover erics. Cumulus media is embracing a new path for advertising management. This partnership with veritone extends our original vision to improve the buying and selling of media by reinventing the entire data collection and. Developer of a technology platform designed to manage advertising sales, traffic and billing functions. Wideorbit, an ad management software firm, on wednesday announced it has acquired admeta, a swedenbased supplyside platform ssp technology provider. This deal is a boost for the industry because we will support eport. Eric mathewson explains how wideorbit is the system of record for national.
Wideorbit is a software company that develops systems for managing the backbone of media companies. Wideorbit founder and ceo eric mathewson notes, wo analytics cloud underscores wideorbits commitment to helping media companies grow their profitability and use insights from data to. As the provider of the media industrys leading system of record software, we know that we have a responsibility to make our solutions work well with our customers preferred methods for managing their key company functions, said eric r. We continue to expand on that vision through automation and lineardigital convergence within our broadcast tv, network, audio, programmatic, and digital advertising solutions. Wideorbit launches wo analytics cloud at 2018 nab show. Wideorbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. Wideorbit and coremedia systems team on direct response programmatic tv buying solution. Wideorbit competitors, revenue and employees owler company. Buy or sell wideorbit stock pre ipo via an equityzen fund equityzen. May 20, 2011 when eric mathewson decided to launch a software business to help television, radio and cable companies sell and manage advertising, media executives told him to forget about it. Wideorbit and coremedia systems team on direct response. Wideorbit appoints tim swift as chief operating officer. Western us founded date jul 14, 1999 founders eric mathewson operating status.
Buyers will benefit from workflow automation that streamlines the entire buying process, from proposal to air to invoice while stations should see more interest from national brands in local broadcast. We continue to expand on that vision through automation and lineardigital convergence within our broadcast tv, network, audio, programmatic. Wideorbit provides advertising management software for major media. It offers different solutions for managing the business of broadcast and cable operations from proposal to order, scheduling to automation, billing and aging. Eric mathewson is the founder and ceo of wideorbit, the leading provider of advertising management solutions for media companies. The solutions go towards broadcast, cable and network television stations. Apr 05, 2018 new platform services group expands wideorbits support for software integrations and apis. Jul 27, 2012 editing multiple log entries using wide orbit playlist editor duration. Produces a business management software for the media industry. Wideorbit and cumulus media announced today that they have entered into a licensing agreement to install wo traffic software and other wideorbit software at all 447 cumulus media radio stations across the u. Wideorbit understands their niche and builds software that traffics billions of dollars in spots a year. Wideorbit competitors, revenue and employees owler. Wideorbit wideorbit provides advertising management. Its the behemoth media platform that has a hand in a large proportion of us.
Built for the everchanging advertising business, wideorbit is a nimble, comprehensive platform for stations to sell, manage and optimize advertising. Fox television stations to offer programmatic tv ad sales. Improvements in programmatic technology spell progress for media. The software firms purchase of vci solutions this week will give it about 70% of u. Mathewson in 1999 and is headquartered in san fran.
More than 3,000 broadcasters and networks leverage wideorbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms. Company eric mathewson, said that the acquisition will strengthen his companys position in the industry and enable it opportunity to reinvest more in its core products and services vci founder and chairman lowell putnam said we are very comfortable with wideorbit carrying on the work that vci has targeted with our partners and clients. Ceo eric mathewson explains that the companys software is the system of. Wideorbit is the leading provider of business management software for media companies. Wideorbit was founded in 1999 after eric mathewson recognized that antiquated software in the media industry was hampering the ability of media outlets to operate efficiently. The solutions go towards broadcast, cable and network television stations, radio stations and programmatic tv buyers. Wideorbit found 501 1k employees, 17 phone numbers and 15 emails. Fox television stations has a welldeserved reputation among its peers and customers as an experienced, knowledgeable and futureforward media company, said eric r. Feb 11, 2020 wideorbit has all but completed the take over of the broadcastnetworkradio traffic software spaces in the us and canada. Wideorbit is a provider of business management software for media companies. The biggest problem with local tv is its historically been too hard to buy ads, says eric mathewson, ceo and cofounder of wideorbit.
Townsquare puts full portfolio on wideorbit platform. The company offers solutions for managing the business of advertising operations from proposal to order management and scheduling to billing accounts. Its the behemoth media platform that has a hand in a large proportion of us tv ad spending. Jan 23, 2019 wideorbit, mediaocean team to automate local ad sales. Broadcast tv business management software wideorbit. Find out what works well at wideorbit from the people who know best. Wideorbit company profile office locations, competitors. Wideorbit backbone spans national cable, local radio and tv. For 20 years wideorbit software has made it easier to buy and sell media advertising. New platform services group expands wideorbits support for. Compare pay for popular roles and read about the teams worklife balance.
Mathewson will lead an incisive discussion on the rise of programmatic selling and the new revenue opportunities it presents for broadcasters and networks. The san franciscobased company offers a software platform that. Wideorbit founder and ceo eric mathewson notes, wo analytics cloud underscores wideorbits commitment to helping media companies grow their profitability and use insights from data to improve. Oct 30, 2016 its the behemoth media platform that has a hand in a large proportion of us tv ad spending.
Its product lines include solutions for sales, traffic, media networks, radio automation, and promotion optimization. Wideorbit is the leading provider of advertising management technology for cable networks, local television stat. New platform services group expands wideorbits support for software integrations and apis. Wideorbit has grown to become the largest provider of sellside media management software on the planet, said eric r. Wideorbit gets serious about programmatic, buys ad tech. Eric samuelson, currently senior director, professional services, will helm wideorbit platform services. Wideorbit, mediaocean team to automate local ad sales. Since the company launched in 1999, wideorbit has collaborated with station groups on systems and software that accelerate their business. Prior to founding wideorbit, eric worked at montgomery securities in san francisco and new york, managing portfolios for wealthy technologists as well as kidder peabody in palo alto, primarily focused on equity derivatives. Wideorbit and mediaocean partner to automate local.
Wideorbit and mediaocean partner to automate local broadcast. The radio group is partnering with media technology firm wideorbit to use wo traffic software at all of its 447 radio stations. Local us tv has come a long way but now it needs to go through another revolution, to change the way it sells its advertising. Founder eric mathewson right says one result of the deal will be more participation in tvbs eport electronic ad transaction system. San francisco bay area software companies with late stage venture funding 3,620. The companys technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling. Eric founded wideorbit in 1999 after realizing that there was an opportunity to dramatically streamline and automate the buying and selling of media.
We run their programming and ad systems, which handles all their scheduling. By providing a programmatic solution that allows agencies to perform targeted, datadriven, audience buys across markets, and delivers realtime analytics and audience insight for onthefly optimization, were creating a brand new revenue stream for our television station partners, says wideorbits eric mathewson. Tribune ad sales open 247 with wideorbit automation. Oct 03, 2019 local us tv has come a long way but now it needs to go through another revolution, to change the way it sells its advertising. What you do get instead, is the opportunity to work with friendly, smart people on well defined. The wideorbitmediaocean partnership is a huge win for everyone in tv advertising, said eric r. Its product lines include solutions for sales, traffic, media networks, radio. The system, to replace cumulus current stratus platform, will allow cumulus to manage traffic management, digital advertising, network and. Stations historically have been more difficult to buy than they needed to be, says eric mathewson, ceo of wideorbit, a software company aiming to help them do that. Prior to founding wideorbit, eric worked at montgomery securities in san francisco and new york, managing portfolios for. Wideorbit provides advertising management software for major media companies.
Wideorbit integrates with veritone for media attribution. Eric mathewson, founder and chief executive officer, wideorbit, said moving all 310 townsquare stations to a unified technology stack will allow it to improve its ability to control daytoday operations, expand revenue opportunities on digital platforms and find new ways to enhance the companys bottom line. See the complete profile on linkedin and discover eric s. Wideorbit extends support for software integrations and apis. Get the inside scoop on jobs, salaries, top office locations, and ceo insights. The san franciscobased company offers a software platform that handles. Use the form to schedule a time to chat with the wideorbit executive team to learn how we can help your media business. New platform services group expands wideorbits support. Company wide meetings are alienating to all but a single team repetitive overly financially focused lacking in technological information and focus compensation is on the low end of the scale, even though the working environment at times, makes up for it.
Mathewson will lead an incisive discussion on the rise of programmatic selling and the new revenue opportunities it. That is the view of one software vendor aiming to bring simplicity to a local tv supply chain he says is too complex. His focus on derivatives gave him a particular appreciation for the kind of automated pricing used by ad networks. Provides business management software that helps media companies sell advertising.